Pickleball is the fastest-growing sport in America, and after getting re-introduced to it a few years ago, Jill Christiansen decided to take her graphics design expertise and jump in.
Jill shares her journey moving from a thriving services-based company that was B2B to creating a product and moving into the B2C sector. She discusses where she began and how she was able to carve out her own niche in the market.
She also talks about the challenges of growing a business in an entirely new industry and some of her biggest lessons learned along the way, including how to more effectively collaborate with influencers, diving deep to connect with her ideal client, and how to stay true to her initial goal of being a brand for women.
To learn more about Jill and PepPickleball, visit: https://peppickleball.com/
