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Title:How Nespresso Is Taking On Keurig In The U.S. Coffee Pod Market

Keurig Dr Pepper is the biggest player in the coffee pod market in the United States with domestic sales estimated to be three times that of its biggest competitor, Nestlé’s Nespresso. However, over the past decade, Nespresso has been steadily gaining market share in America. About a decade ago, Nespresso had to shift its marketing strategy to better appeal to U.S. consumers, whose tastes differ from European coffee drinkers. Internationally, Nespresso saw $7 billion in sales last year, compared to Keurig Dr Pepper's coffee system sales of nearly $5 billion. Analysts say the future may depend on who can best appeal to the coffee habits of Gen Z. Chapters: 0:00 Introduction 1:55 Birth of single-serve 6:37 Emerging trends 9:15 Rapid growth 10:35 Competition and sustainability Produced, Shot and Edited by: Ryan Baker Animation: Christina Locopo Senior Managing Producer: Tala Hadavi Additional Footage: Getty, Dr Pepper Keurig » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Facebook: Follow CNBC News on Twitter: Follow CNBC News on Instagram: #CNBC How Nespresso Is Taking On Keurig In The U.S. Coffee Pod Market


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