What do you think most creative professionals present multiple versions of their work to their clients. It is not because they have nothing better to do it is mainly because a real professional would never stop at a single concept.
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https://en.wikipedia.org/wiki/Creativity
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Chapters:
0:00 Intro
0:35 Info / Inspiration
2:04 Timelapse / Sketches
2:50 Workflow
3:47 Justification / Alignment
4:50 Using negative space
6:05 Gutter / Creep / Margins
8:00 Creating a structure / Harmony
9:37 Creative Headline
12:01 Drop Cap / Hierarchy
15:40 Contrast / Pacing
18:00 Bleed settings
18:55 Image manipulation / Photoshop
21:06 Create multiple versions
23:03 Pro Members Inspiration
23:42 Students Creative Projects
24:37 Second layout overview
26:40 Image Frame adjustment
27:37 Third layout overview
29:48 Summary
