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Title:How BJP’s Genius marketing strategy turned it into a political superpower in India? : Case study
Duration:37:05
Viewed:1,228,225
Published:05-06-2024
Source:Youtube

👉 Register for ChatGPT & AI workshop for FREE: https://link.growthschool.io/THJ 👉 100% Discount for first 1000 people 🔥 👉 Become the top 1% professional by learning ChatGPT and AI today 🔥 ❤️ Reshare this with your friends who will need this 😇 ⭐️ Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ VIDEO INTRODUCTION: Bharatiya Janata Party along with the NDA has finally won the general elections of India for the 3rd time in a row and unless there is a twist in the tale, Mr modi is all set to begin his 3rd term as the prime minister of India Now while this generation only knows BJP as this dominating force in Indian politics, it is absolutely fascinating to know that, 40 years ago, while congress had 404 seats at the parliament, this was BJP which only had 2 seats in the parliament!!! While congress had lots of money, power and connections in the world, the BJP was a small group of believers with no money, no power and no connection!!! But these believers somehow had the guts to challenge the monopoly of congress!!! And between 1984 to 2024, BJP did something so extraordinary that today it has emerged as the most powerful force in Indian politics!!!! The question is, How did these small group of beleivers turn BJP from a small political start up to such a dominating power in Indian politics?? How did they break the monopoly of congress inspite of having no money, power or connections??? What were the failures they faced while building their political start up? And most importantly as students of business what are the lessons that we need learn from the incredible rise of bjp? Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M ✅Study Materials: https://indianexpress.com/article/explained/40-years-on-those-21-months-of-emergency-2411353/ https://www.hindustantimes.com/india/the-court-verdict-that-prompted-indira-gandhi-to-declare-emergency/story-uaDsy0j3B0vSdiPn2md9WO.html https://www.federalreservehistory.org/essays/oil-shock-of-1973-74 https://academic.oup.com/rsq/article-abstract/42/1/103/6984680?redirectedFrom=fulltext https://books.google.co.in/books/about/The_Rise_of_the_BJP.html?id=iQ5YEAAAQBAJ&source=kp_book_description&redir_esc=y Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics #bjp #congress #election #business Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.



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