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Title:B.J. Fogg's Behavior Model: Surfing the Motivation Wave
Duration:02:58
Viewed:7,159
Published:17-06-2014
Source:Youtube

Full video from Gamification Co available at:http://fora.tv/2014/06/11/Puzzle_Solved_Long-Term_Change_Short-Term_Motivation Dr. B.J. Fogg, Director of the Behavior Design Lab at Stanford University, explains how businesses can ride the "motivation wave" to help users do what they already want to do.



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