Learn how to track QR codes in Google Analytics. Walk through all of the steps, from setup and testing right through to reporting on the performance of your QR codes. Once you're tracking QR codes correctly in Google Analytics, you will be able to compare the performance of your QR codes to each other and to your other marketing campaigns. Let's get started!
YOUR EXTRA RESOURCES:
○ Tracking campaigns in Google Analytics – https://youtu.be/e9nRdQFNXsU
○ Tracking QR codes with Google Analytics (blog post) – https://www.lovesdata.com/blog/google-analytics-qr-code-tracking
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
JUMP TO A TOPIC:
00:00 Introduction to tracking QR codes
00:40 Steps to track QR codes
01:09 Choose your landing page
01:49 Add UTM parameters
07:49 Create your QR code
09:25 Test your tracking
10:48 Publish your QR code
11:24 Report on performance
14:58 Next steps
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