Welcome to another GA4 tutorial where we dive into the world of button click tracking! Whether you're a digital marketing newbie or a seasoned professional looking to refine your skills, this tutorial is crafted for you. Today, I'll guide you through a straightforward process to track button clicks on your website using Google Analytics 4 (GA4) and Google Tag Manager (GTM), turning those clicks into valuable conversions.
💫What You'll Learn:
➡️ Button Click Tracking: Discover how to use GTM to track call-to-action (CTA) button clicks across your site. Perfect for tracking user engagement with key website elements.
➡️ Creating Custom Events: Learn how to set up custom events in GTM for specific button clicks, allowing for precise analytics in GA4.
➡️ Conversion Tracking: Elevate your tracking strategy by marking these button clicks as conversions in GA4, unlocking insights into your campaign's success.
➡️ Publishing Changes in GTM: A walkthrough on making your GTM changes live, ensuring your new tracking setup is active and collecting data.
00:00 Introduction
00:55 Tracking a Button Click
03:00 Creating a Trigger
05:13 Creating a Tag
08:49 Checking GA4
10:16 Marking as a Conversion
13:03 Publishing the Changes
13:34 Conclusion
🗣Join the discussion:
Website: www.vixendigital.com
LinkedIn: https://www.linkedin.com/company/vixen-digital-ltd/
IG: https://www.instagram.com/vixen_digital/
Connect with Sean 👋:
http://www.linkedin.com/in/I-am-sean-carroll
https://twitter.com/SeanCarrollSEO
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#GA4Tutorial #GoogleTagManager #ButtonClickTracking #DigitalMarketing #GA4Conversions #CTATracking #AnalyticsTutorial #ConversionOptimization #GA4Guide
