Title | : | How To Track an Email Link Click in GA4 (Google Analytics 4) |
Duration | : | 11:12 |
Viewed | : | 716 |
Published | : | 10-02-2024 |
Source | : | Youtube |
Welcome to another tutorial where we're diving into the simple yet impactful world of tracking email link clicks on your website using Google Analytics 4 (GA4) and Google Tag Manager (GTM). Whether you're a marketing guru or just getting your feet wet in the analytics ocean, this guide is designed to streamline your tracking setup and ensure you capture every valuable click. 💫What You'll Discover: ➡️ Easy Setup Process: A step-by-step walkthrough to setting up email link click tracking using GA4 and GTM. Perfect for beginners! ➡️Configuring Variables and Triggers: Learn how to configure variables in GTM and create triggers for capturing email link clicks accurately. ➡️Creating Tags in GTM: Dive into creating and configuring GA4 event tags in GTM, sending click data directly to your GA4 dashboard. ➡️ Debugging and Testing: Utilise the GTM preview and debug mode to test your setup, ensuring accurate tracking before going live. ➡️ Conversion Tracking: Elevate your analytics strategy by marking these email link clicks as conversions in GA4, measuring the effectiveness of your contact strategies. 00:00 Introduction and Sponsorship 00:58 Setting up Email Link Click Tracking 03:08 Configuring Variables in Google Tag Manager 04:10 Building a Trigger for Email Link Clicks 05:48 Setting up a GA4 Tag in Google Tag Manager 07:13 Testing the Tracking Setup 08:07 Checking Google Analytics for the Tracked Event 09:14 Considerations for Email Link Click Tracking 10:09 Publishing the Changes in Google Tag Manager 10:43 Conclusion and Reminder to Publish Changes 🗣Join the discussion: Website: www.vixendigital.com LinkedIn: https://www.linkedin.com/company/vixen-digital-ltd/ IG: https://www.instagram.com/vixen_digital/ Connect with Sean 👋: http://www.linkedin.com/in/I-am-sean-carroll https://twitter.com/SeanCarrollSEO #GA4Tutorial #GoogleTagManager #EmailLinkTracking #DigitalMarketing #GA4Conversions #WebsiteAnalytics #EmailClicks #AnalyticsTutorial #ConversionOptimization #GA4Guide 👍 Like, 💬 Comment, and 🔔 Subscribe for more digital marketing tips and tricks. If you found this video helpful, let me know in the comments below.
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