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Welcome back! Today, Sean Carroll from Vixen Digital is here to walk you through one of the simplest yet most effective tracking setups you can implement on your website: tracking phone number link clicks using Google Analytics 4 (GA4) and Google Tag Manager (GTM). If you found our email link click tracking tutorial helpful (https://youtu.be/7_dyTxhOlIk), you're going to love how similar and straightforward this process is for phone numbers. Let's dive right in without any further ado! 💫 What You'll Learn: ➡️ Configuring Variables in GTM: A quick guide on selecting the right variables for tracking clicks effectively. ➡️ Creating Triggers and Tags: Learn how to create specific triggers and tags in GTM for tracking phone number clicks on your website. ➡️ Debugging and Testing: Utilise GTM's preview mode to test and debug your setup, ensuring accurate tracking before you go live. ➡️ Conversion Tracking: How to optionally mark these phone number clicks as conversions in GA4, helping you understand the value of customer interactions. 00:00 Introduction and Setup 02:22 Setting Up the Phone Number Click Trigger 04:14 Creating the Tag 06:54 Testing and Troubleshooting 08:18 Verifying in Google Analytics 09:42 Considerations and Conclusion 🗣Join the discussion: Website: www.vixendigital.com LinkedIn: https://www.linkedin.com/company/vixen-digital-ltd/ IG: https://www.instagram.com/vixen_digital/ Connect with Sean 👋: http://www.linkedin.com/in/I-am-sean-carroll https://twitter.com/SeanCarrollSEO 👍 Like, 💬 Comment, and 🔔 Subscribe for more digital marketing tips and tricks. If you found this video helpful, let me know in the comments below. #GA4Tutorial #GoogleTagManager #PhoneNumberTracking #DigitalMarketing #WebsiteAnalytics #GA4Conversions #AnalyticsTutorial #ConversionOptimization #GA4Guide